SKU: P2736EN

Value of Brands

$69.00 USD

This online course introduces the core principles of branding and explains how brands create lasting connections with customers, build value, and respond to shifting market demands. A strong brand can become one of a company’s most valuable assets — or lose its impact overnight.

From brand essence and value propositions to sensory branding and sustainability, this course offers a clear, practical look at what makes brands succeed — and how to protect their value over time.

LEARNING OBJECTIVES

By the end of this course, marketing teams will be able to:

  • Understand brand essence and value propositions
  • Learn how to manage multiple brands effectively
  • Identify key brand elements that connect with consumers
  • Explain how brands respond to tough economic conditions
  • Recognize internal and external factors that impact brand strength
  • Take action to protect or recover brand value
  • Understand the role of social media in buying decisions
  • Explore how sensory branding can shape perception
  • Describe how brands address environmental concerns
  • Recognize how EEG and fMRI are used in brand research

COURSE OUTLINE

This course covers:

  1. Basics of a Brand
  2. Fundamentals
  3. Brands in Today’s Economy
  4. Branding and the Future

AUDIENCE

This course is ideal for marketing teams, brand managers, and business professionals who want to better understand brand strategy and its long-term value.

SPECIFICATIONS

Duration: 1.0 hours

Module(s): 15592EN

SKU(s): P2736EN

NASBA CPE Credits: 2.0

Safe & Secure

PayPal checkout payment methods:

  • Visa
  • Mastercard
  • American Express
  • PayPal
  • Diners Club
  • Discover

We ensure secure processing of your payment information and do not retain or have any access to your credit card details.

What can you expect?
  • Complete training anytime and anywhere from any device with an internet connection. 
  • Interactive training with video, exercises, knowledge checks, case studies, and scenario branching for a memorable learning experience. 
  • A final exam is included at the end of the course to ensure knowledge retention.
  • A training completion certificate is instantly awarded when the course is completed with a passing score. 
  • Automatic email notifications to ensure training is completed by the deadline. 
  • Designed by a team of instructional designers, subject-matter experts, and consultants with decades of experience.

What's included?
  • HTML5 format works on any device with an internet connection.
  • Cross-device syncing let's you take training on a mobile device and switch to laptop or desktop without losing your progress.
  • Automatic content updates to keep courses fresh and relevant.
  • An ADA-compliant interface lets you easily switch navigation. 
  • Course modules that include videos and interactive content for a more engaging learning experience. 
  • The course automatically saves your progress, so you never lose your spot. 
  • Complete control of audio and closed captions.
  • Built-in knowledge checks at the end of each section. 
  • A certificate of completion is automatically issued upon finishing the course with a passing score. 
  • An administrator user account lets you buy courses, assign them to your team, track training progress, run reports, and access certificates.

Customer Service
  • Learners receive automated email notifications until training is completed.  
  • Phone and email customer support at no additional cost.  
  • Submit and track support requests 24/7 in our support portal.
  • Access help articles and resources in our knowledge base.
Need to train your team fast?

Pick your courses, buy seats for up to 99 people, and manage everything from your admin dashboard. You can track progress, run reports, and download certificates anytime.

Need this course for your LMS? 

Contact our sales team for courses via SCORM / API.  

Need flexible pricing?

Request a price quote and we’ll find what works best for your team. Whether it’s bulk discounts, course customization, a branded portal, or bundle pricing, we’ve got you covered.

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

The training was exactly what I needed—easy to understand and accessible from any device.

Patricia

Vubiz Learner

How It Works

  • buy courses icon

    Buy What You Need

    Select the courses you need for up to 99 learners.

  • create account icon

    Create Your Account

    Sign up to access to your training dashboard.

  • assign training icon

    Assign Training

    Assign the courses to your staff or to yourself.

Course Features

Our courses are ADA-compliant, work on any device with an internet connection, incorporate interactive learning activities, and are updated regularly.

PREVIEW COURSES

Frequently Asked Questions

How do I access training?

After purchase, you can self-register for training from your Account Dashboard.

How long do I have access?

You have one year of access to the course.

What happens if I fail the exam?

The purpose of the exam is to test your knowledge. You simply take it again until you pass.

What are the technical requirements for the training?

Courses can be viewed on any device – Mac, PC, tablet, and/or mobile with any internet browser and an active internet connection. Just turn off and disable all pop-up blockers. See full tech specifications.

Can I change the name on the certificate?

Yes. You’ll need to contact our support team before you complete the course.

Two people shaking hands on an orange and yellow arrow graphic, symbolizing cooperation or partnership.

Need help training your team?

Our sales team is here to help you find the right courses—no pressure, no jargon. Just honest advice and support. Reach out today and let’s figure it out together.

CONTACT US