How to Build a Profitable Customer Base
This online course teaches business owners and executives what makes a customer profitable and how to analyze this effectively. Traditionally, profitability analysis focused on products and services. But as companies shifted focus to customers, so did their analysis. Businesses worldwide discovered that some customer segments are less sensitive to price, require less effort, and contribute more to profits. Customer profitability analysis utilizes data to identify these groups and helps businesses adjust their strategies to improve profitability among less profitable customers, rather than simply dropping them.
The first part introduces the concept of customer profitability analysis, explaining the link between customer service costs and profitability based on customer demand. The second part presents real-world examples, including a bank case study that utilized activity-based costing to analyze customer profitability, highlighting both the challenges and benefits, and prompting reflection on how your organization could benefit.
How to Build a Profitable Customer Base - English is backordered and will ship as soon as it is back in stock.
LEARNING OBJECTIVES
LEARNING OBJECTIVES
COURSE OUTLINE
COURSE OUTLINE
AUDIENCE
AUDIENCE
SPECIFICATIONS
SPECIFICATIONS
Duration: 1.75
Module(s): 18292EN, 18292FR
SKU(s): P4044EN, P4044FR
NASBA CPE Credits: 1.5
How to Build a Profitable Customer Base
How to Build a Profitable Customer Base - English is backordered and will ship as soon as it is back in stock.
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What can you expect?
What can you expect?
- Complete training anytime and anywhere from any device with an internet connection.
- Interactive training with video, exercises, knowledge checks, case studies, and scenario branching for a memorable learning experience.
- A final exam is included at the end of the course to ensure knowledge retention.
- A training completion certificate is instantly awarded when the course is completed with a passing score.
- Automatic email notifications to ensure training is completed by the deadline.
- Designed by a team of instructional designers, subject-matter experts, and consultants with decades of experience.
What's included?
What's included?
- HTML5 format works on any device with an internet connection.
- Cross-device syncing let's you take training on a mobile device and switch to laptop or desktop without losing your progress.
- Automatic content updates to keep courses fresh and relevant.
- An ADA-compliant interface lets you easily switch navigation.
- Course modules that include videos and interactive content for a more engaging learning experience.
- The course automatically saves your progress, so you never lose your spot.
- Complete control of audio and closed captions.
- Built-in knowledge checks at the end of each section.
- A certificate of completion is automatically issued upon finishing the course with a passing score.
- An administrator user account lets you buy courses, assign them to your team, track training progress, run reports, and access certificates.
Customer Service
Customer Service
- Learners receive automated email notifications until training is completed.
- Phone and email customer support at no additional cost.
- Submit and track support requests 24/7 in our support portal.
- Access help articles and resources in our knowledge base.
Need to train your team fast?
Pick your courses, buy seats for up to 99 people, and manage everything from your admin dashboard. You can track progress, run reports, and download certificates anytime.
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Contact our sales team for courses via SCORM / API.
Need flexible pricing?
Request a price quote and we’ll find what works best for your team. Whether it’s bulk discounts, course customization, a branded portal, or bundle pricing, we’ve got you covered.
How It Works
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Buy What You Need
Select the courses you need for up to 99 learners.
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Create Your Account
Sign up to access to your training dashboard.
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Assign Training
Assign the courses to your staff or to yourself.
Course Features
Our courses are ADA-compliant, work on any device with an internet connection, incorporate interactive learning activities, and are updated regularly.
Frequently Asked Questions
How do I access training?
How do I access training?
After purchase, you can self-register for training from your Account Dashboard.
How long do I have access?
How long do I have access?
You have one year of access to the course.
What happens if I fail the exam?
What happens if I fail the exam?
The purpose of the exam is to test your knowledge. You simply take it again until you pass.
What are the technical requirements for the training?
What are the technical requirements for the training?
Courses can be viewed on any device – Mac, PC, tablet, and/or mobile with any internet browser and an active internet connection. Just turn off and disable all pop-up blockers. See full tech specifications.
Can I change the name on the certificate?
Can I change the name on the certificate?
Yes. You’ll need to contact our support team before you complete the course.
Need help training your team?
Our sales team is here to help you find the right courses—no pressure, no jargon. Just honest advice and support. Reach out today and let’s figure it out together.