SKU: P3192EN

Basics of Market Research

$39.00 USD

Understanding your market is key to business success, whether you’re launching a new product or refining your existing strategy. This course teaches the fundamentals of market research, from defining a target audience to analyzing factors that influence a business's competitive edge. Participants will learn how to gather meaningful insights and turn them into smart decisions that drive growth and reduce risk.

Supported language

LEARNING OBJECTIVES

By the end of this course, your entry-level staff will be able to:

  • Define what market research is and why it matters
  • Follow the steps in the market research process
  • Organize and manage the information you collect
  • Evaluate internal and external factors that impact your success

COURSE OUTLINE

This online course covers:

  1. What is Market Research?
  2. The Market Research Process
  3. Managing Risk and Interpreting Data

AUDIENCE

Designed for marketers and anyone involved in business planning, product development, or customer research. Does it meet the needs of your team or industry? Contact us, we're here to help.

SPECIFICATIONS

Duration: 20 minutes

Module(s): 17765EN, 17765FR

SKU(s): P3192EN, P3192FR

NASBA CPE Credits:

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What can you expect?
  • Complete training anytime and anywhere from any device with an internet connection. 
  • Interactive training with video, exercises, knowledge checks, case studies, and scenario branching for a memorable learning experience. 
  • A final exam is included at the end of the course to ensure knowledge retention.
  • A training completion certificate is instantly awarded when the course is completed with a passing score. 
  • Automatic email notifications to ensure training is completed by the deadline. 
  • Designed by a team of instructional designers, subject-matter experts, and consultants with decades of experience.

What's included?
  • HTML5 format works on any device with an internet connection.
  • Cross-device syncing let's you take training on a mobile device and switch to laptop or desktop without losing your progress.
  • Automatic content updates to keep courses fresh and relevant.
  • An ADA-compliant interface lets you easily switch navigation. 
  • Course modules that include videos and interactive content for a more engaging learning experience. 
  • The course automatically saves your progress, so you never lose your spot. 
  • Complete control of audio and closed captions.
  • Built-in knowledge checks at the end of each section. 
  • A certificate of completion is automatically issued upon finishing the course with a passing score. 
  • An administrator user account lets you buy courses, assign them to your team, track training progress, run reports, and access certificates.

Customer Service
  • Learners receive automated email notifications until training is completed.  
  • Phone and email customer support at no additional cost.  
  • Submit and track support requests 24/7 in our support portal.
  • Access help articles and resources in our knowledge base.
Need to train your team fast?

Pick your courses, buy seats for up to 99 people, and manage everything from your admin dashboard. You can track progress, run reports, and download certificates anytime.

Need this course for your LMS? 

Contact our sales team for courses via SCORM / API.  

Need flexible pricing?

Request a price quote and we’ll find what works best for your team. Whether it’s bulk discounts, course customization, a branded portal, or bundle pricing, we’ve got you covered.

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

The course was clear and concise, and I could easily complete it in my own time on any device.

Aditya

Vubiz Learner

How It Works

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    Buy What You Need

    Select the courses you need for up to 99 learners.

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    Sign up to access to your training dashboard.

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    Assign Training

    Assign the courses to your staff or to yourself.

Course Features

Our courses are ADA-compliant, work on any device with an internet connection, incorporate interactive learning activities, and are updated regularly.

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Frequently Asked Questions

How do I access training?

After purchase, you can self-register for training from your Account Dashboard.

How long do I have access?

You have one year of access to the course.

What happens if I fail the exam?

The purpose of the exam is to test your knowledge. You simply take it again until you pass.

What are the technical requirements for the training?

Courses can be viewed on any device – Mac, PC, tablet, and/or mobile with any internet browser and an active internet connection. Just turn off and disable all pop-up blockers. See full tech specifications.

Can I change the name on the certificate?

Yes. You’ll need to contact our support team before you complete the course.

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Need help training your team?

Our sales team is here to help you find the right courses—no pressure, no jargon. Just honest advice and support. Reach out today and let’s figure it out together.

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